Salone del Mobile 2021 will be held in Milan in September rather than in April
Next year marks the 60th anniversary of the fair, which is the world’s largest and most important, and it was considered crucial to the design industry that it go ahead. In 2020, the impact of the Covid-19 pandemic saw it moved to June and then cancelled completely. ‘Being able to hold the Salone next year is an absolute priority for all those of us whose lives revolve around design,’ said President of the Salone del Mobile, Claudio Luti.
‘We also believe that moving the fair to September will leave enough time for the ongoing acute phase of the pandemic to subside and that this will provide a real chance to kickstart design at a global level.’
The fair will run from September 5 – 10 and it thought that the many accompanying ‘fuorisalone’ events that take place across Milan will also move to September.
It was a complex task finding a date that worked said Luti. ‘Moving the dates of the Salone del Mobile is not just a matter of re-jigging the calendar, it also has to consider the many days needed to set up and dismantle the various pavilions, which in turn have to fit in with the demands of many other fairs held in the Fiera Milano spaces. Now that we have achieved the best possible all-round solution, thanks to the collaboration of Fiera Milano, we are in a position to confirm the new date.
‘We’ll be there, and we’ll be even more attractive and more motivated, just as motivated as the companies working to design and manufacture the best possible products. After such a lengthy period of physical and social distancing in every sphere, we would like to be able to see the Salone as an opportunity for actual meeting and discussion, and a chance for us all to share our excitement with a city buzzing with new ideas.’